Our Approach
We believe that traditional websites are failing professional service firms. Why? Because the competitive landscape for professional services is undergoing a major shift – and the web marketing strategies that firms employ have not kept up.
A new business landscape
The internet has created a world without borders. Companies are now increasingly willing to engage professionals halfway around the world – as long as that person can demonstrate that they have exactly the right expertise. This new business landscape brings up a big question for every professional: if a client can select any expert on the planet, why should they pick you?
A new approach to websites
A new business landscape requires a new type of website — so we developed one. We call it Rainmaker-Focused website and it flips traditional web marketing strategies on their heads by embracing the following ideas:
- A Rainmaker-Centric Approach – In almost all cases, professional service firms are hired based on the skills and experience of the firm’s partners. Thus, our websites and marketing strategies primarily focus on helping your firm’s leaders demonstrate their special expertise.
- Reputation Building – The most lucrative work goes to those who have a reputation of being “the” experts in a particular niche. Thus, our Rainmaker-Focused websites help you build your reputation by featuring cutting-edge thought leadership content like articles, presentations and blog postings.
- Social Media Integration – Social media tools like LinkedIn, Twitter and blogs are highly effective and inexpensive distribution channels for your reputation-building content. Our Rainmaker-Focused websites integrate the most effective social media tools.
What we can do for you
We offer your firm more than just a website. By adopting the Rainmaker-Focused approach, your firm receives an elegant website plus an accompanying marketing strategy that allows you to take advantage of today’s new business landscape. See an example of a Rainmaker-Focused website.
