Since its founding in 2002, Great Jakes has been creating industry-leading websites and marketing strategies for law firms and professional service firms.
Client: Irving Place Capital
Project: Website
- Who: Irving Place Capital, a highly successful middle-market private equity firm.
- Problem: Irving Place Capital required a website that would effectively communicate both its value proposition and its track record of successes to investors and potential acquisition targets.
- Solution: Great Jakes designed, developed and crafted messaging for the website, which features:
- A rich color palette that establishes a dignified look
- Vivid photography of Gramercy Park, the iconic park associated with the firm’s namesake, Irving Place
- Succinct yet strong messaging that describes the firm’s unique approach to making investments
- A user-friendly content management system that enables the firm to easily update the site on its own
