Cole Systems chooses Great Jakes to design and implement a new marketing plan Cole Systems, a New York technology consultancy, has taken on Great Jakes’ services to design and implement a new marketing plan. Great Jakes will undertake a thorough assessment of Cole Systems’ business and the competitive landscape for its services, and use the information gathered to make a set of actionable marketing recommendations. The plan will include a strategy to reach targeted potential clients using a variety of tactics, including websites, strategic mailings, events and public relations. Cole Systems is a certified Microsoft partner, offering custom ERP and business management technology solutions based on Microsoft’s Dynamics GP and Dynamics AX products.