Want to understand what makes us different? Just read a few pieces below.
We pride ourselves on taking a different approach.

The Future of the Law Firm Website

Published in: The National Law Journal

After a half-century of remarkable stability and steady growth, the legal industry got hit by a ton of bricks called the Great Recession. Over the past two years, my colleagues and I have studied the Great Recession’s impact on legal marketing and law firm websites. Our conclusion is that the law firm website is about to undergo a little revolution.

The Era of “Long-Distance Clients” Has Arrived.

Published in: Marketing The Law Firm, An ALM Publication

For its entire existence, the legal business has been focused locally. And most legal marketing has been highly personal, often conducted over dinner and drinks. This is now changing.

A New Business Landscape for Professional Service Firms

The business landscape for professional service firms is currently being shaken up. In order to remain relevant (and profitable), many firms will be forced to adopt a new approach to marketing and business development. This piece can help you prepare for the future.

iPhone-Friendly Websites: Should Law Firms Bother?

Mobile devices seem to be everywhere. As a result, law firms are now feeling the need to communicate more effectively with “mobile users.” So, what’s the best mobile solution? An iPhone app? A “mobile-ready” website? Something else?

Law Firm Websites: The Next Generation

Published in: Strategies—The Journal of Legal Marketing

Powerful forces — both business and cultural — are now changing the business landscape and causing law firms to rethink their approach to web marketing. In this piece, we discuss the shifts that are necessitating a new approach and how best to develop your web strategies.

Social Network Marketing: Counterintuitive Advice for Attorneys

Twitter and LinkedIn can help build your professional reputation and attract clients — as long as you use the tools correctly. This piece explains basic social network marketing strategy and will help you steer clear of the potential pitfalls.

Blogging: Best Practices for Attorneys

Blogging has become a highly effective means for attorneys to generate new business. We delve into the benefits of blogging and outline 20 best practices for establishing a successful law blog.